Tailored Partnership for your Brand Needs

Blair Jansen Branding is a boutique consultancy focusing on branding and executive communications. We provide expert-level support to companies and founders looking for a strategic advantage, offering services ranging from brand positioning and identity, messaging, campaign strategy, and executive communications. With a highly personalized approach, we take great care to work efficiently so businesses can scale, stand out and succeed.

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Offerings

Fractional Marketing Consulting

Fractional Marketing. This option offers several strategic advantages for businesses seeking expert guidance without the commitment of a full-time executive. There is a single point of contact integrating into the business, providing strategic insights, building an activation plan, focusing on delivering results efficiently. Engagement includes: Development of marketing strategy and implementation systems; Establishing KPI’s and reporting systems; Defining Positioning; Resource hiring and management - hire and evaluate vendors, employees, and contractors; Quarterly planning calls; and weekly review calls.

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Brand Management

Project Based Branding. Build your brand identity and communications strategy with someone who has the expertise and will offer you all the flexibility you need. The luxury is that we can work on the full brand package - everything from brand positioning and identity all the way to campaign activation or we can just tackle something as simple as a logo design. I will oversee everything you need with a team of agency and vendor resources, based on budget criteria and goals.

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Personal Branding

One-on-one coaching and executive communications. There is no greater asset than your individual brand and how you present yourself.
You might be an executive looking to find your unique voice within your company. Maybe you’re new to career and want to stand out when applying to that next job. Perhaps you're looking to pivot careers and need a boost in confidence. I’d love to help you identify your brand and apply it.

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What People Are Saying

“Partnering with Blair has been so inspiring - and effective! Her visionary leadership in crafting our new brand identity elevated our mission and enabled community connection the way we hoped. You can count on Blair to craft a compelling story and brand that reflects your goals!”

— Jenn Sayre, Equinix
“Blair gets the job done. Her ability to quickly and skillfully build consensus and mobilize teams is her superpower. And she does this with grace and with absolute focus on the bigger ambition for the business.”

— Brett Edgar, VCCP
“Working with Blair restored my faith. By showcasing my strengths, helping me figure out what I really want to do, and interview prepping, I feel that a new job is within reach. Blair has an ability to showcase her industry knowledge without coming off as condescending or intimidating. I couldn’t be happier working with her.”

— Jenny Oliver
"Blair is an incredibly thoughtful partner who is strategic and solutions-oriented. She is a great collaborator who puts her team and partners in positions to be successful. If Blair is in the mix of any project, there will be focus, care and most importantly, results.

— Carolina Cruz-Letelier, Factor Creative
"I've had the pleasure of working with Blair on various projects. Blair is undoubtedly an expert in her field when it comes to branding, but what I loved most about working with her is her innate ability to bring diverse skillsets and abilities together. She brings out the best in everyone she works with!

- Erin DeSilva, Equinix

Meet Blair Jansen

I founded Blair Jansen Branding to help a diverse array of companies, executives and individuals find their unique position in the market and communicate distinctly and clearly to their audiences.

My vast industry experience spans top global companies across entertainment and technology including: HBO, AMC Networks, Netflix, Rakuten Viki, and most recently, Equinix. My background in integrated brand marketing fostered my leadership, business acumen, critical analysis and ability to thrive in fast-paced and solutions-driven environments.

As a brand marketing executive, I understand the ins and outs of driving brand strategy, the importance of stakeholder buy-in, and managing agencies. Having been in your seat, it’s my priority to make your job seamless.

My educational background includes a BA in Public Policy and Psychology from Duke University. I’m a certified executive coach, and love helping people ignite their growth wherever they may be in their career or life journey.

I live in New Jersey with my wonderful family. In my spare time, you’ll find me playing tennis or hosting a get together among friends.

Previous Work

Saw the team through an explosive period of geographic, content and subscription growth (50 million subscribers in year one). Graduated Marketing to a service that people liked to a platform that was loved.
Work samples here and here.
At Equinix, the world’s digital infrastructure company, I led all facets of global brand strategy and integrated marketing. I worked with all teams across the organization to define and uphold the brand. My proudest moment was launching a purpose-driven brand to drive a business transformation - a culmination of many years of research and discovery and cross-functional collaboration.
Work samples here and here.
Activated fully integrated brand campaigns for iconic award-winning series such as Boardwalk Empire, Bored to Death, and Girls.
Work samples here and here.
Led Marketing at Rakuten Viki where I was responsible for driving user acquisition through both owned and created content. Introduced and built the Rakuten brand inside the U.S. through sponsorships and partnerships such as FC Barcelona and the Golden State Warriors.
Work samples here and here.
Created fully integrated brand campaigns for iconic, award-winning series such as Breaking Bad, Mad Men, and the Walking Dead.